Evar adobe analytics. Learn. Evar adobe analytics

 
 LearnEvar adobe analytics  This information can be used when debugging using Packet analyzers, when hardcoding image requests, or when using Dynamic Variables

For information on how to implement merchandising eVars, see eVar (merchandising variable) in the Implementation user guide. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Learn how to get started with Adobe Analytics for mobile apps using templates. Luca_Lattarini. Calculated metrics: Use simple formulas to combine metrics, or. eVar1 = "Example eVar"; s. More details here: Conversion Variables (eVar) I'm seeing less and less the need to copy values to *both* an eVar and a prop. Last update: 2023-01-30. If a product name includes a comma, AppMeasurement parses it as the start of a new product. SOLVED. You can set a prop to a value or a data element. Populate campaign with a query string parameter. For any. The Merchandising eVar instance lookup for post_product_list is different from event_list lookup column in Data Feed. @cleanText% <-- to set link text eVar. 2. 1 つは直接のデータ収集用、もう 1 つは永続値用です。. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Documentation. The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. If the eVar is set to persist across a visit, that will be recorded on Adobe's server and not displayed on all hits in 'Adobe Analytics Debugger'. Deployment. Click Extensions on the left, then click the Catalog tab. For example, if you pulled a report using eVar1 as the dimension and Orders as the metric, you would see a report similar to the following: Analysis Workspace pulls this report using the following logic: 1. Locate the Props section. To do this, follow the below steps: Go to Admin and select Report Suites. This information can be used when debugging using Packet analyzers, when hardcoding image requests, or when using Dynamic Variables. A visit ends when they meet any of the following criteria: 30 minutes of inactivity: Almost all sessions end in this manner. tl()). You also have the option to send a delimited value into a single eVar; however, you will again be limited, but this time by a maximum of 255 characters for the entire string. deleting the eVar in your implementation would result in not sending the data to Adobe Analytics. . For the Product Finding Method, the best practice for setting a merchandising eVar’s expiration should be setting it equal to. ). You. (Tip, pick a short date range like Yesterday, or Last 7 days). Level 3 ‎30-11-2021 14:56 PST. Ensure that Expiration and Allocation are set to whatever you need them to be in Analytics. 3. A custom dimension that you can use in reporting. So it is you to decide the proceedings. . Under Actions, click an existing Adobe Analytics - Set Variables action. Locate the desired dimension item. RegardsSelect the report suite and data set you would like to remove classification data from. By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. Replies. Therefore you can make use of dynamic variable syntax to populate your contextData variable. Previously,I added new evar in the report suite. Recently we noticed that we had 2 elements on that page calling the same evar #5 and as a consequence found the clash caused the data for only one of those elements to be picked up in the SiteCatalys. Unfortunately, components (eVars, props, events, etc) can't be hidden from the field list in Analysis Workspace. Custom variables that tie to the products dimension. Share Improve this answerIn Adobe Analytics (formerly known as Adobe SiteCatalyst), “eVars” and “props” are variables used to track and analyze data related to user interactions on a website or app. Instances metric is useful when you. We have a Dimension we've created, which I'll just call 'evar' for now. Testing Rules that Read Variables. eVar (Merchandising) Last update: 2022-12-09. SOLVED Multiple Value eVar. instead of trying to use a default merchandising variable (eVar), I would suggest you have a look at "products". Also, if you have a variable number of errors, it can become more challenging to appropriately apply Classification Rules. For these cases, allocation determines which variable value gets credit for the event. In this video, get an introduction to conversion variables, also known as “eVars”. When configuring the mapping, the list of Track events must be defined in both Adobe Analytics, and the Segment destination settings UI, including the properties to send as custom data variables. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. " Does this also apply to the dimension "Marketing Channel Detail" which is the channel's value? Does this also apply to the allocation se. 8. As post_evar contains the persisted value of the. Select a report suite. I am using the below code to capture the data: So, now if multiple product is added in the cart, then multiple values in coming in the report, so can I resolve the issue. Read real-world use cases of Experience Cloud products written by your peers This user id is tracked in both prop and evar and both fires in all authenticated pages (as soon as logged in). 今回は、Adobe Analyticsの入門編ということで、Adobe Analyticsを使用するメリットや注意点、GAとの違いについて説明をしていきます。 こちらの記事が、自社のマーケティングの目的に合った解析ツールの導入の手助けになれば幸いです。 The only reasons to still use a prop for something are: 1, you're running out of eVars and have some data that doesn't need to persist, so you'll save an eVar by using a prop. campaign. A collection of videos and tutorials for Adobe Experience Manager Sites. for example we have successful "Logins" and trigger event2 and event10 for that purpose. The evar value will persist until the purchase event occurs. Metrics allow you to quantify dimension items, such as to see which pages on your site have the most page views. Any event is hit based, it does not persist after the hit. For example, if you figure out a visitor's demographics, such as age or zip code, you'd want to put that in an eVar, so that when they convert, you'd be able to see this data. If you want for a particular 'baid' value, Create a segment with Visit Container where eVar1 = " Value " to take Contact Support Instances. If you use “Conversion Variable Syntax”, you should only see instances for cases, where all three (eVar, binding event and s. If you want for a particular 'baid' value, Create a segment with Visit Container where eVar1 = " Value " to take Contact Support Instances. We're using prop1 and eVar5 to hold the same data, and pass in the reporting. the merchandising eVars allows you to "stick" variables to a specific product, eg. 10-07-2012. I'm assuming for the evar page dimension, it is not using most recent allocation while looking at visits right? Just wanted to confirm that whe. Values passed into eVar variables follow the user for a. s. Thanks !Adobe Experience Platform Web SDK has been developed for the following people: Adobe Experience Platform users. eVar1: Product Finding Methods Instead of configuring any of these variables to be standard eVars, configure them to be merchandising eVars. Level 5. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More. When measuring the. A page is loaded with multiple products displayed, it creates a 1st server call. In Data Feeds, the post_product_list column may contain the merchandising eVar instances. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. Data collection query parameters. 18-05-2022 11:47 PDT. Most familiar use is when used to track a tracking ID. (see picture below). Name the rule All Pages - DOM Ready. 7/4/20 5:24:48 AM. Adobe Analytics. Go to the Rules tab, then click the desired rule (or create a rule). Mobile scorecard/Dashboards. 1 Answer Sorted by: 1 I'm assuming you have an appmeasurement library (aka s_code) on your page. For. So as per the expiration settings of your evar the value was persisting and therefore when checking the Occurances metric it is showing as unspecified. I started to use List variables to store information like this which can save effort on classification, more dynamic option of name-value pair, and also more room to store data. When configuring the mapping, the list of Track events must be defined in both Adobe Analytics, and the Segment destination settings UI, including the properties to send as custom data variables. Community Advisor 1/24/18 9:18:37 AM. IMO you will see very close number compare to 3 and 1. For example, when someone logs into your site, you can use a custom variable to pass that ID into Analytics so that you can associate all that user’s further behavior with that ID. Set. Hot Network Questions Poisson distribution and the choice of unit Students can't seem to grasp the intent of tangent lines and getting general trends of derivatives from graphs What electrical connection type is. But it would still persist in reporting (eVar2 still holding the old value). This video shows you how to do this. In the current version of Adobe. It uses the first item in the productCategories [] array. For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. Apply the segement and take the Contact Support Instances. Go to the Rules tab, then click the desired rule (or create a rule). success events) — for example, which. Create a segment with Visit Container where eVar1 exists. I'll see if I can clear up the confusion, though: eVar. Once the file has been downloaded, open the file and replace any classification values with either ~empty~ or ~deletekey~. In your Adobe Analytics "Set Variable" action(s), set your eVar(s) with that new data element. 各 eVar には 2 つの列が割り当てられています。. adding "eVar41 Instances" will show you the amount of times the eVar appears in the server call. We have an evar which is set up to track purchase id and expire on purchase event. submit (function () { s. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. Configuring eVars is one of the most fundamental parts of your Adobe Analytics implementation. I don't replicate values, with the exception of transitioning tracking from a prop to an eVar as the value grows. 12 hours of activity: If a user consistently fires image requests without any 30-minute gaps for. eVar allocation and expiration is controlled from Analytics. Again ~30%. 12-09-2018 12:15 PDT. See below for an example of eVar definitions in the Conversion variables UI. SOLVED Calculate (Sum) eVar values. An eVar can be visit-based and function similarly to cookies. If more than 30 minutes lapse between hits, a new visit begins. E. We have another eVar that is set with a direct call. It is against best practices to set Analytics variables in the custom script section of rules in DTM. Also, if you request reports from Adobe Data Warehouse, your prop reports will be delivered much faster than your eVar reports. So for example, let's say you pop eVar1 on every page view with a page name (and let's say the values are "page1", "page2", etc. We discovered that the eVar was deleted. However, please note that eVar can hold up to 255 characters and your example is 261 long already. Now, if the user navigate to. When pivoting from our last_touch_channel for 'NATURAL SEARCH' we will see under the custom eVar. These metrics are the same metrics used in standard Analytics reporting. You can set page name to any string value, including data. The caveat there is, if the s object isn't set globally, you may have to send the beacons within the same rule. Click Data Elements on the left, then click the desired data element. Locate the Events section. In previous versions of Adobe Analytics, props and eVars had advantages and disadvantages to each other. In the Enabled column, select Enabled from the drop-down menu. So for example if you have Customer ID collected in an eVar. Adobe Analytics. My client captures price in an s. to gain points, level up, and earn exciting badges like the newA custom dimension that you can use in reporting. Hello everyone, I am trying to add a new evar to the Analytics Extension in the Global Variable but when I try to select it, I dont see it. Created for: Beginner. It works well with event-driven data layers, makes adding merchandising eVars and custom success events easy, and comes with a solid. You also have the option to send a delimited value into a single eVar; however, you will again be limited, but this time by a maximum of 255 characters for the entire string. There are a couple of ways I'll recommend. The prop1 and eVar5 will only show in the beacons after a successful conversion which is happening after a form completion. Select Save. Experience League. User-Agent: <product> / <product-version> <comment> If you are a non-technical reader, conduct a quick Google search to find the user agent of the current. For occurrences, you do not have to see the value in the Analytics call for the metric to increment User. The following table lists all query string parameters Adobe uses in image requests. Thanks, . In previous versions of Adobe Analytics, it had special treatment where it could be used as a breakdown to most dimensions. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. How do i set an eVar value in Adobe Analytics? 1. An eVar can be visit-based and function similarly to cookies. No prop or eVar, neither eVar configurations. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. User. By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. Quick links. Hi, Adobe Analytics begginer here. Unspecified values in an evar report is an expected behavior because of its persistence. Save your settings. see video here: Adobe Summit 2018 | The Digital Marketing Conference | March 25—29, 2018. In the Type column, select the checkbox next each item to enable the drop-down list, then select. test 1: create fall-out using Prop on Pagename. Sign In. Click Edit Settings > Conversion >. One way I have found to start working out where an eVar was set it to build a table in Adobe Workspace with custom link name or page in the left column, and the eVar instances metric, visits, and occurences along the top. (they are sticky and you can control how you track them, duration or if they change state). License Metric. Consider the following points: On the first hit, you populate both prop2 and eVar2 with "popName" AND you trigger the "openPopEv" event. August 7, 2019. eVar serialization is very lightly used, so it didn't. All eVar values sent to Adobe are stored, regardless of allocation. This is the way the value is captured in an eVar based on the current architecture of Analytics. By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. In Data Feeds, the post_product_list column may contain the merchandising eVar instances. Adobe Analytics has evolved beyond simple. Click the link to learn more and apply. I'm currently trying to measure a tricky process, that occurs after the page load and up on the interaction with the user, so far so good, this process comes in the form of a widget that also receives the response from. Method #2 - Use Dynamic Variable Syntax. . Count Unique instances of a Evar in Report Builder. If you set the expiration of eVar to Visit in Adobe Analytics, credit will not be assigned to the success event happened after the visit. Create a blank HTML page on your desktop, include the s_code from your site, and set the s. Because sometime it is. As per the design of conversion variable (evar) report there can be 2 cases when Unspecified appears: I am assuming you are using out-of-the-box dimension 'Page' for pages report. Created for: User. Go to the Rules tab, then click the desired rule (or create a rule). We have been using evar #5 to collect data from a page. Quick links. An eVar can be visit-based and function similarly to cookies. The reason for this is related to the persistence of the eVar values. Transcript. instead of trying to use a default merchandising variable (eVar), I would suggest you have a look at "products". If they are two offers if the user select the second offer we are overwriting eVar2 = offer 2. Its primary purpose is to segment conversion success metrics in custom marketing reports. Click Events > Add to open the Event Configuration screen. Luca_Lattarini. I'm currently trying to measure a tricky process, that occurs after the page load and up on the interaction with the user, so far so good, this process comes in the form of a widget that also receives the response from. @schmisajoe82 Marketing channels have different expiry settings and do not depend on specific eVar settings. Instances will tell you the exact number of times a userid was. Click Data Elements on the left, then click the desired data element. log code in Custom Code Editor in Adobe analytics section of Page Load Rule also shows value of this evar. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real. It looks like this: I can see both the "application" and "team" on Adobe Analytics as they are text strings, but not the "appid" one (this one changes as the user switches from one app inside the website from the other). as an alternative, you could just use a processing rule to pop your eVar with the full URL ( page URL ), and then create a classification for the eVar, and then use the classification rule builder to pop the classification with the URL w/out the query string. Analytics is great but i want to understand more the data behind, when data will be set this way, what this types mean, how they differ and so on. The following list are variables frequently used in implementations: pageName: The name of the page. Adobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. If you are interested to see how this works, you can pull out a data feed, and study the behavior of any visitor through the following columns eVarXX and post_eVarXX. How can I get the custom values in my evar on click? Rule Click Event: Rule Action:. We have a unique situation we've been noticing within our Adobe Analytics, we have last touch channels which when we pivot for eVars (which have been set to visit persistence) sometimes unrelated values will appear. Step One: Pick & Enable an eVar in Adobe Analytics If you don’t intend to set this eVar on every hit, save yourself time and go with the “visit” expiration. Adobe recommends using this plug-in if you want to easily add product syntax merchandising. Then, C will get credit for the purchase event. Adobe Analytics is an analytics insights tool that collects data from all digital touchpoints to connect the user journey. The tl () method is an important core component to Adobe Analytics. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. However, Adobe has improved eVars to where they fulfill almost all use cases for props. Props can use pathing, whereas eVars cannot. Brian Au, expert in AA and CJA will be here for the AMA to answer all your questions!. Props are of only 100 bytes, while eVars are of 255 bytes. referrer variable with one of those values. eVar는 원하는 대로 사용할 수 있는 사용자 지정 변수입니다. When a user comes to the site through the link, we can capture all future data as being tied to the user through the eVar, but we are unable to tie it to the user in the past. Select Add New, then name the report. Experience Manager Sites & More. For example, let's say if I capture the value as 29 in an eVar yesterday & today I populate the value as 30 in the same eVar. This help page describes how merchandising eVars work as a dimension. Hello everyone, May I have your help to know: can I create segment to get the visits of a "evar" changed during same visit? E. Any event is hit based, it does not persist after the hit. The addProductEvar plug-in allows you to easily add an Adobe Analytics merchandising eVar that uses product syntax to the products variable without worrying. - Metrics can be confusing, no doubt. Adobe Analytics. . Name: Each delimited value can contain a maximum of 255 characters (or less if using multi-byte characters). Experience Cloud Advocates. When we improved admin controls last year, we started with the most used features. Adobe Analytics. A basic report shows rows of string values (dimension), against a column of numeric values (metric). This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. Add and enable traffic variable reports. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. So, if you see the value in the Analytics call, you will see the instance increase by 1 for that value; An occurrence is counted every time the eVar is populated and for each following. For occurrences, you do not have to see the value in the Analytics call for the metric to increment Processing rules help simplify interaction with IT groups and Web developers by providing an interface to: Set an event on the product overview page. Sign In. what metric are you loking at? pageViews, visits? and do you set the value in each hit, page view or just once per visit? I assume that the difference is based on how the eVars keep their value. @schmisajoe82 Marketing channels have different expiry settings and do not depend on specific eVar settings. to see an equal metric (counter when eVar is set) take the corresponding "Instance" metric. A binding event is set. Campaign Classic v7 & Campaign v8. But since you have configured to have "Never" expiry, then that value gets attributed with all subsequent hits forever until a new value is tracked. So, in order to have the Attributi. A standard column contains data sent to Adobe from the image request. Mark as New; Follow; Mute;. Hope that helps you get started!Hi Team, I am using s. This can be done in Adobe Analytics Admin Admin > Report Suites (choose one or more suites - if choosing multiple they should be using the same profile) Edit Settings > Traffic > Traffic Variables (for props) Edit Settings >. Learn more. to see an equal metric (counter when eVar is set) take the corresponding "Instance" metric. I am in a need to change user visited urls (pageURL evar dimention value) need to be changed to show correct data in a dashboard, just need to change a url parameter value alone for old data, is it possible? TOPICS. Additionally, the current value of the merchandising variable is tied to all subsequent products until one of the following conditions is met: The merchandising eVar is overwritten with a new value. Adobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. A classification is a way of categorizing Analytics variable data, then displaying the data in different ways when you generate reports. Go to the Rules tab, then click the desired rule (or create a rule). campaign: Set this variable to a query string parameter for campaign tracking. Questions. Read the Connector Overview article for general instructions on how to add a connector. Server Calls. But when I use prop in creating segment in "Hit level" something like User ID doesnt exist I am seeing way more visits but if I create same hit level segment using evar I am seeing way less number. But it would still persist in reporting (eVar2 still holding the old value). Any event is hit based, it does not persist after the hit. Translate. Level 3. However, eVars can be used only as segments in. Transcript. HAPPENING NOW! Join us for our next Community Coffee Break on November 14 at 10am PDT. referrer value so it will be none on that hit, but as eVar persist value so in this case, it will be Page A (10. List variables do not have a character limit. The Merchandising eVar instance lookup for post_product_list is different from event_list lookup column in. Since addon qty is an eVar here, we thought of creating a metric with eVar. The only reasons to still use a prop for something are: 1, you're running out of eVars and have some data that doesn't need to persist, so you'll save an eVar by using a prop. referrer value so it will be none on that hit, but as eVar persist value so in this case, it will be Page A (10. Story: The data in the Page URL QSP for campaign code is captured in an eVar. Adobe Analytics にデータを送信すると、データ収集サーバーでは、ヒットを 1 行のデータ(数百列)に変換します。. Level 3 ‎09-05-2023 10:01 PDT. Adobe Analytics [Learn from your peers Webinar] Unlock the power of processing rules within Adobe Analytics (August 10th). I added the code to get "data-id" in a data element custom code and assigning that data element to evar using set variables for Adobe Analytics, but somehow it is not working. But since you have configured to have "Never" expiry, then that value gets attributed with all subsequent hits forever until a new value is tracked. For detailed documentation, see Processing rules overview. The first tool that should always be at hand of any web analyst, in order to debug the analytics implementation, is the Adobe Debugger ( fka Digitalpulse Debugger). Also, if you request reports from. Understandably this is done to provide cross compatibility with SC/Adobe Analytics, but by default you could have a contextData key to Friendly Name mapping for AMS and Workspace, and then optionally use props/evars for components that would need to be used in SC. In a report we need information recorded in the first call and in the second and third calls to be associated. I have worked with my SA 360 rep to confirmed that the URLs are. Brian Au, expert in AA and CJA will be here for the AMA to answer all. 4/6/21 3:15:48 AM. g. But when I use prop in creating segment in "Hit level" something like User ID doesnt exist I am seeing way more visits but if I create same hit level segment using evar I am seeing way less number. Adobe Analytics 2. 3K. A custom dimension that you can use in reporting. Full Support; Customer Journey Analytics uses the Experience Data Model (XDM) and supports unlimited metrics and is not tied to the custom success events of Adobe Analytics. Hi Support, I have gone through all of the steps to integrate Adobe Analytics data into Search Ads 360 (formerly DoubleClick). Select Edit Settings > Traffic > Traffic Variables. What I think I. Q9 What is eVar, Props, List props and Events in adobe analytics?. create new segments based on the values from the evar:Products are mapped for Adobe Analytics under several XDM fields: Category is mapped to productListItems []. Obviously, you can make changes to your implementation to capture these values in a custom event. example:. Another issue i find today is that, although i clear variables every time before set variable and send beacon, still eVars from previous behavior will be sent to analysis in current track (though the previous eVar is not set in the linkTrackVar of current behavior's rule, this eVar still shows in omnibug with values populated from previous step. In the Adobe Analytics tool config, in the Global Variables section, you can add your prop(s) and eVar(s) there, using %data_element_name_here% syntax. Example :So if I understand, you have: an eVar - 624955. Read real-world use cases of Experience Cloud products written by your peersDimensions overview. But I am producing a report with just Unique Visitor as a metric. Admin. When you send data to Adobe Analytics, data collection servers translate the hit into a single row of data with hundreds of columns. Select Extension > Adobe Analytics. Learn how to map data captured from an Adobe Experience Manager Site to metrics and dimensions in Adobe Analytics report suites. Adobe is aware that using the Adobe Analytics connector is faster if the customer already has Adobe. For more information, please visit the documentation. As we advance up the Maturity Model for Analytics and identify the questions that we want. An eVar can be visit-based and function similarly to cookies. If you like to multiply the evar value by the number of instances, then set the rate and hinge to instance. Tracking is organized via Launch, but the respective evar is not filled by any rule nor by the global variables in Adobe Analytics extension. The eVar will expire only if the purchase event occurs. console. Hi yuhuisg! We decided to shutdown eVar1 until we have enough time to see what is happening, probably I'll be working on that in the near future and just to clarify because probably I used the wrong terminology when I said OOB I meant Out of the Box (OOTB). Created for: User. With that being said,. DocID: ANS000001, user view the ES version, but then s/he clicks the language button on the same page, s. This incorrect parsing throws off the rest of the product string, causing incorrect data in dimensions and reports. hi @vitalin58777. Topics: Validation. Configuring eVars is one of the most fundamental parts of your Adobe Analytics implementation. Join us for a webinar on April 27th at 11 AM ET with Adobe Analytics Champion Matthew Coen. Custom variables that tie to the products dimension. Too many ways to achieve the same goal in Adobe, so that is not clear which is the best one and it is quite confusing (at least for me). If you " captured all track actions from mobile app into one specific eVar", you can do the same with Processing Rules by setting a single eVar too. Adobe Analytics. Like. Adobe Analytics data collection is based on the Server Requests i. to explain, my evar100 will contain 2 different values for the same product (evar100 = x,y) what separator can i use to separate those. 2) you need an event for a successful internal search and an event for a failed internal search. . , only two duplicate endpoints of the original stream of data). All subsequent success events that involve this product are credited to "Canary". to see an equal metric (counter when eVar is set) take the corresponding "Instance" metric. . SOLVED. Adobe Analytics. Scottyou can do some calculation with evars, it was proven by the last "analytics idols contest". Read real-world use cases of Experience Cloud products written by your peers an eVar keeps the value as long as you defined. This help page describes how to implement merchandising eVars. NO Rule there. to see an equal metric (counter when eVar is set) take the corresponding "Instance" metric. Adobe Analytics. List variables are custom variables that you can use however you’d like.